Animation or Live Action? Which is the best video style?

Animation or Live Action? Which is the best video style?

Nowadays, there are lots of style options available to choose from when producing a marketing video. Choosing whether to make a live action video or an animated video is probably one of the first questions you will have in mind when you decide to have a video produced for your business.

Obviously, this is a hard decision to make because it depends on what message you want to get across to your audience and on the type of your product/service.

9 catastrophic mistakes to avoid with video marketing

9 catastrophic mistakes to avoid with video marketing

You all know by now how important it is to incorporate video into your overall marketing strategy. Businesses of all sizes can take advantage of the power of video marketing. But it isn’t without potential pitfalls.

So whether you’re new to video marketing or have a solid grasp on what it can do for your business, always make sure to avoid the following video marketing mistakes.

 

Improve your corporate internal communication with video

Improve your corporate internal communication with video

Many companies spend a lot of time focusing on outward-facing videos which is very important, but they tend to forget the fact that video is just as effective when used within the organization.

It is no secret that internal communications are key to running a successful business. So how to improve and enhance your corporate internal communication?

People Visit Your Website, Leave and Never Come Back, WHY?

People Visit Your Website, Leave and Never Come Back, WHY?

Nowadays, almost every business, big or small has a website. Having a website is a necessity, in order to create a long-term and effective online presence, as discussed in a previous blog post.

Your website is often where potential customers form their first impressions of your company and decide whether or not to contact you. But simply having a website is not enough. You need to avoid making website mistakes that will lead to less traffic, lost conversions, lost time and energy and ultimately reduced revenue.

Therefore you have to avoid making the following huge mistakes with your business website that make people leave and never come back…