4 inspiring use cases of video at your business
By Nancy Habeeb Bou Saleh
The rise of video marketing has been one of the most exciting trends in recent years, whereby videos are being used in all sorts of great ways for business growth.
We at Business Motion are proud to give businesses the chance to leverage the power of video marketing. With Business Motion you can get amazing and professional videos for your business that can drive traffic to your website and increase engagement with your fans.
Here are 4 main areas where you can use video for your business.
Conferences and Events
Each event or conference has different video requirements. Videos can be used before, during or after the events. The list is endless…
Before the event…..
Event promotional videos/ Conference opener videos
If you're hosting an event, conference or exhibition, attendees should feel excited to go, and most events require very active promotions to make sure that the attendance level is as high as is possible. Therefore you should definitely think about promoting it with a video!
It can be easily interactive and speedily demonstrates what the event will offer. Video is a really simple way to generate buzz around your event and will get everyone excited and ready to go.
Check this TVC we produced for SmartEx Exhibition.
During the event…
Event videos are used to raise the viewers’ awareness of your accomplishments and progress. They are usually displayed in social gatherings, conferences and corporate anniversaries, making your business conspicuous.
Watch this CSR event video we produced for Alfa.
If your business is due to exhibit at a trade show or business exhibition, it is vital to maximize the potential of your allotted space and this involves focusing on two key things; attracting visitors to your stand and interacting with them once they are there. So it is very important to make your business stand out and attract potential customers for longer, engage them in conversation and if possible seal a deal. The best way of doing this is by using an EXHIBITION VIDEO.
Watch this exhibition video we produced for Kanaan Group.
And also for Reef Garden
After the event…
Even after the event or conference is over, there are significant opportunities to use the video content recorded during the event, for several different purposes to extend the life of the occasion and promote future events.
Conference Highlights Videos
An edited video of conference highlights can be used to showcase the conference after the fact, and can provide people who could not attend with a complete overview of the activities that took place.
The highlights video captures the conference content and can be used to market your conference for next year’s attendees. From keynote speakers to interviews with the guests.
As an example check the video we produced for LIMS.
Event coverage videos
An event coverage video is a great way to capture the glamour and importance of the special day, whether it is a fashion show, sporting event, opening of a new store, corporate anniversary…. Raw footage shot during the event can be edited into a great event video which can show your followers what it was really like to feel the energy and excitement.
Documenting an event through video is an excellent way of maximizing content and taking full potential of the hard work put into the production of the event.
People enjoy watching videos as they present easily digestible information in a way that is also entertaining. Demo videos can be powerful during business meetings to support selling points and leave a lasting impression on the customer.
Using videos in business meetings enhances your meeting experience and is a great way to keep attendees attentive and interested in the content being discussed.
Video can’t do your job for you. But it can help humanize you and your company, personalize the sales process, and quickly communicate the value of your product to help close more deals.
1. Videos for social media marketing: Social videos are what people want. Social media have become the place people want to watch video. Social media platforms like Facebook, Twitter, YouTube and others are now dominated by videos. So if you aren’t using video in your social media marketing yet, you should be.
Watch this video we produced for Cooling Events that was used on social media to promote the company.
2. Videos for blogs: Embedding videos on your blog posts is a great way to attract readership and conversion. This brings your company’s online presence to a whole new level.
According to SEOmoz, blog posts incorporating video attract 3 times as many inbound links as blog posts without video.
3. Videos for your website: By embedding a video into your website you are encouraging traffic and audience engagement.
According to Brightcove, the average user spends 105% more time on a website with video.
Watch this video we produced for LeBAM which is currently displayed on their website.
Watch this video we produced for UN Global Compact Network Lebanon (GCNL) which is currently displayed on their home page.
4. Videos for landing pages: Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.
A study by Eye view shows that using videos on landing pages can increase conversion by 80%.
5. Videos for email marketing: Using video in your email marketing campaigns makes your emails more stimulating and interactive. Therefore video and email make a great team.
According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.
Corporate Internal Communication
Many companies spend a lot of time focusing on outward-facing videos which is very important, but they tend to forget the fact that video is just as effective when used within the organization. Using video for internal communications saves both time and money and keeps your teams updated on new developments and changes within your company.
Here are major ways to begin using video internally to improve productivity, collaboration and communication:
Staff training videos, check this training safety video we produced for Zerock
Company announcements & business updates
Introducing a new product
Induction of new employees
Learn more in our blog post: “Improve your corporate internal communication with video”
Videos have the power to grow your business and can be fun to make. There’s no denying that video is the future of how businesses will market themselves as well as how the medium helps streamline processes for productivity and profitability.
The discussion above is a clear testament to this. And now, the question that needs to be asked is, “Are you leveraging the power of video to enhance your business processes?”
If the answer is “No”, then maybe it’s time start exploring what videos can do for you.
Check our website and contact us and we will take your business, brand, event, product, service or cause to the next level.