8 tips to take your content marketing to the next level
By Nancy Habeeb Bou Saleh
In the modern business world, content marketing is an absolute must because good content is one of the main reasons people follow brands.
Every marketer is now contributing to the tsunami of content that’s drowning buyers on a daily basis. So it’s getting harder and harder for your content to get discovered and read. How do you then stand out from the rest of the digital noise?
Content marketing gets stale if you don’t find ways to keep your audience’s attention. That’s why you’ll need to step up your content marketing game and take it to the next level. Here’s how:
1. Develop a content calendar
In order to be a successful content marketer, and in order to attract and build your audience, you need to regularly publish content to keep both existing and new readers coming back to your content marketing hub. But creating new content on a consistent and regular basis is easier said than done. Here comes the importance of a content calendar.
A content calendar is incredibly helpful, and it places all your scheduled posts and activities in one place, so you can create a powerful content strategy. This way, you can plan ahead of time the kind of content you will be posting and when. Remember that in content marketing, consistency is the key.
2. Promote and share your content everywhere
Now that you’ve done the job to build your company’s capacity in content marketing and you’ve stayed current with your current content calendar, and you have a steady flow of high quality content, it’s time to get all your hard work and valuable content in front of your audience.
Therefore you should spend time on the distribution of your content. It is important that you do all you can to promote and share your content. This can be (and should be) done via social media (either organically or through paid ads), blog articles, email newsletters, your website…
The more platforms you share on, the more likely you are to drum up a larger readership.
3. Make it about quality, not quantity
Content, as always, must be engaging and useful and must bring added value into the lives of your potential customers. Don’t just build content for the sake of building content!
Therefore, you should stop trying to win the content marketing game with volume/ quantity. You’re just adding to the content crush, because there is simply so much out there. Instead, you must stand out and that means your content marketing goal should be to create quality content your readers want to read. That will give them a reason to keep coming back for more.
Strive to have something truly insightful, helpful and even controversial, to say from your brand’s unique vantage point.
4. Craft awesome social content
Don’t make what you post on social media an afterthought. Instead, make it part of your content production process.
When you create new content, find ways to tie it to social media. Post it on Facebook, on Twitter, on LinkedIn, on Instagram…. Make sure your content continues to intersect as you create it. Being creative will result in more shares, likes, follows, clicks and reads of your brand content.
5. Update your blog
A blog is the most traditional way to apply your content marketing strategy. But blogging demands lots of energy. You have to choose a topic, outline a post, create a magnetic headline, and actually write the post. If your blog hasn’t seen any activity in the last few weeks, it’s time to update it. Stale blogs fade into extinction quickly.
6. Diversify your content/ Use mixed media
We all love visual content. Visual appeal is important in content marketing since most people tend to get more attracted toward images than big chunks of text. Photos and videos are the most preferred and shared types of content by decision makers.
That said, you should no longer rely exclusively on text or written content. Every blog post / piece of content you write needs to include images, charts, info graphics or videos, to get more of your target audience attracted to your brand content. This draws in visitors and keeps them engaged, which means they stay on the page longer.
In sum, a good and successful content marketing strategy should include many different types of content. Remember that your content can take the form or articles, info graphics, images and videos. Mix it up and keep things fresh.
7. Get mobile friendly
Most marketers know the importance of optimizing content for mobile but few brands are actually doing this. The best content marketing strategy is doomed to fail if it doesn't take into account the needs of mobile users, so you must act now because mobile strategies and content marketing will only integrate further.
Thus, what you should do is to make sure your website and content are mobile friendly and accessible on all devices, in addition to formatting your content in a way that makes it easy for mobile users to consume.
8. Hire professionals to do the job
Finally, if you want to set up a good content marketing campaign and you are not able to do the job yourself, the best thing that you can do is to hire a professional content creator.
There is no way you can ignore content marketing anymore because it is vital for any business hoping to get noticed.
But remember that content marketing is a process and takes time to give you results. Just put in some dedication, commitment and consistency, and follow the tips above so that you can take your content marketing to the next level.
Contact us and let’s discuss how videos can help you step up your content marketing game.